[under construction]
This site is currently being built at dev.williamdingwall.com, but here’s a collection of some of my work over the years; hope you enjoy.
Design + Development
williamdingwall.com
{web design} This is the design for my website, currently under constuction. I want to keep it simple with a hand made (print touch) and focus on creating a smooth interaction for looking through my portfolio.
Department 5
{web design} Concept for a group project. The goal of the site was to create a portfolio site for the four of us and learn as many CSS3 and HTML5 tricks as possible. So the idea behind this design was to take our feature work and create a slow transitioning, subtle, strictly CSS slideshow that faded in and out in the background on the homepage, while interior pages would have their own unique background.
Galaxy UnLocker
{Shopify development w/ graphics for the website and software.} They wanted something “futuristic”, bright, with a shine to it. The graphic on the website shows the process of unlocking your phone, while the graphics for the software are reflections of that original graphic for brand consistency.
Lucent Fine Art
{brand & wordpress development (in progress)} Done for a fine art’s printing company in Fort Collin’s Colorado. They loved the idea of using a crescent moon (or “lucent” moon) and creating something bright and luminous, so the goal here was to create a clean, well structured look with a subtle gradients and open lots of open space to let “light” move around the page.
the Inn at Red Hills
{web design + development (wordpress)} Built for a hotel and restaurant in the heart of Oregon’s wine country, Dundee. The goal was to create an environment that showcased the hotels location and highlighting the hotel and restaurant itself. The site can be viewed at innatredhills.com.
Ai Re-Design
{web design} A concept to re-work the Art Institute of Portland’s homepage to make it more user friendly and attractive. The idea here is that above the fold would be a lead-ins to the different of the Ai website that highlights those pieces and gives newcomers the general info. Below the fold, is a section highlighting the individual departments of study and student work. There’s a lot of talent here, and it only makes sense to show it off.
Inergy
{brand development} Logo, packaging, and website for an all natural “energy” drink / caffeinated tea. The idea was to create some bright, energetic, and earthy.
daFlop (the revolutionary flip flop)
{web design + development} Something bright, with a beach feel. The website for daFlops was meant to be a basic informational brochure site that highlighted the question and answer section along the left. One of my first development projects, the site can be viewed at daflop.com.
Holtey Law
{logo design} As a divorce lawyer, he wanted something fair, something that communicated two sides of a situation, while at the same time “don’t f*** with me”, and he wanted to incorporate the “H”. So with these logo variations I focused on a stark contrast between light and dark, something that took those two sides to create something larger within the logo – the “H”.
Wacom Re-Design
{web design} As somebody how uses Wacom’s products, I don’t think their homepage does them justice. With the products they develop, they create a unique experience for any computer user by taking the interaction away from mouse and keyboard and putting into a more “environmental” setting. So with this re-Design I wanted to do the same, I wanted to create more of an environment for the content to live in.
Forkfly (mobile)
{mobile design} An online coupon service, Forkfly provides people with free coupons to use around town but you can only use them once. With the coupon once activated you have two hours to use it, I wanted to use a transition from greyed out to full color so people checking out he customer can easily see the coupons in use. More info at forkfly.com.
Portland PC User’s Group
{logo design} Part of Ai’s annual web raising where we design and build a website in a day. This year they wanted a logo, something they could build a brand around to attract new members, so walked in with a few rough ideas and around noon they had their new logo.
the Book Abstract
{web design} Experimental design for an online art book store. Particularly, I wanted to try something different with the secondary navigation which separates the advertisements (on the left) from the main content of the site (on the right).
Travelocity
{Art Direction} A series of three advertisements highlighting different travel destinations. I wrote the copy and focused on putting together a clean, safe design that focused on accenting the copy.
Tattoo (type design)
{type design / illustration} An experimental type design focusing on illustrating the letter form while still maintaining the letter structure and flow. Illustrated with graphite and photoshop.
the Mountain Shop
{logo design} Done for the Mountain Shop in Portland, OR. They provide quality mountain gear for experienced climber, boarders, skiers, etc., so with they’re logo I wanted to play off the idea of the diamond as a signifier of experience.
